Category: Silver Cross

surf pramThe Silver Cross Surf pushchair and pram is a transport system that’s been long awaited by parents in the United Kingdom and the rest of the world. After two years of being stuck in development hell, the Surf was finally released on March of 2010, eventually becoming one of Silver Cross’ most notable bestsellers. According to Phil Taylor, design director of Silver Cross, the Surf was meant to be a new take on pram and pushchair design after questioning the look and feel of traditional transport systems.

However, the real question is, is the Silver Cross Surf any different?

If there’s one thing one notices after removing the Surf from its box and packaging, it’s that it’s remarkably sturdy despite its compact size. Right from there, the Surf exudes quality and class, from its construction, fabrics and overall look.


As far as features are concerned, the Surf does not disappoint. It comes with a myriad of functions and perks. For starters, there is a babynest insert for baby’s maximum protection and comfort, a reclining seat unit making it suitable from birth, thick lining for comfort, and forks in the front and back for unimpeded movement and more. The Surf gets its name from its air-sprung suspension system designed to ensure a smooth ride on varying terrain—whether its sand, grass or concrete, this system will “surf” through it all.


The Surf is also compatible with a number of accessories to make it more mobile and versatile. The Silver Cross Ventura Plus, a thickly lined universal car seat, can be easily clipped to the Surf’s chassis to make it a full travel system. An optional Silver Cross carrycot functions the same way.


The Silver Cross Surf also stands out for its ultra-lightweight chassis, which weighs in at a mere 7.5 kilograms. As a full buggy system, it tips the scales at 11.3 kilograms, while the addition of the beefy car seat increases its weight to 12.2 kilograms. The secret for the Surf’s lightness is its magnesium alloy construction, which is even lighter than aluminium. The material is commonly used on the bodies of airplanes and luxury sports cars—a fitting connection considering the Surf’s space age design. Despite being light, the magnesium alloy is strong and durable, capable of withstanding bumps and frequent travel. Finally, the chassis folds down to a small footprint and can be fitted into a small boot.


The Silver Cross Surf is a modern travel system that’s a joy to manoeuvre and comfortable for your baby. It’s a little pricey compared to other strollers on the market, but quality is assured when it comes to Silver Cross, so parents are really going to get their money’s worth.


The Secret behind Silver Cross’ Success

Silver Cross, makers of the popular Silver Cross Surf pushchair and pram system, is a brand that holds familiarity amongst residents in the United Kingdom. The company has been around for more than 100 years (130 to be exact) and is considered as the longest-running manufacturer of strollers, buggies and other wheeled transport systems for babies. The Silver Cross company prides itself for having a collection of transport solutions that have various designs, styles and most importantly, features.  All of the company’s products however, have a few things in common: they are durable, made from the finest materials, and are nothing short of superior.

Silver Cross in Recent Years

In recent years, the company has revolutionized the way strollers look, feel and handle. This is evident in the best selling Silver Cross Surf Pushchair and Pram, which is a remarkable folding pram that has a space-age design and chassis. The Surf is fully equipped with features to keep your baby safe and comfortable, such as seat unit that is comfortable with its full recline, a fully padded liner, a silent hood, padded apron, sun parasol and more. The Surf is also reversible, meaning that you can choose to have your baby forward or backward facing. The Surf can be made even better and more flexible through optional accessories and add-ons, such as the Silver Cross Ventura Car seat, fleece blankets and liners and many more.

Here are some points to remember when thinking about the Silver Cross Surf pushchair, or any other Silver Cross product for that matter.


Each and every Silver Cross stroller is made only from the best and most durable materials. The Surf for example, is crafted from high-grade magnesium alloy, the same material used in space ships. Silver Cross, in an effort to shave off weight from their products, also makes use of child-friendly and durable plastics and resins. Many of these materials are plated with chrome to give off a classic look reminiscent of strollers of the past.


This factor is what all Silver Cross pushchairs are designed for. Modern convenience can be found in each and every one of Silver Cross’ products, from the air-sprung suspension system found on the surf, the height-adjustable handles, beefy handle bars on the seat units and light overall weight that makes for ease of handling and steering. Silver Cross pushchairs are also renowned for being foldable into a sleek and storage-friendly package—mobile indeed.

What you Get from Silver Cross

Silver Cross originated in England, and it is a company that specializes in the development and production of both classic and innovative prams and buggies for children, prides itself for not having a “real” secret when it comes to making fine wheeled transport. Apparently, all the company does is rely on their 130 years of experience and choice selection of high quality materials—no more, no less. Everything else follows once that combination comes into play, or so Silver Cross says.

The Silver Cross name is one that’s considered by many as a British institution. Indeed, multiple generations of English children—some of them royalty—have experienced the luxury, comfort and safety of Silver Cross buggies and prams.

Silver Cross Today

Despite its “size” and stature in the industry, Silver Cross has managed to reinvent its product line to meet the growing demand for modern, manoeuvrable and light pushchairs. The company has since then launched a highly successful line of modern buggies, proving that an old timer such as Silver Cross still has what it takes to compete with nimbler buggy and pram manufacturers.

The company made waves with the release of its 3D pram system, a best selling pushchair that’s designed to convert from a pushchair to a pram body, allowing the baby to either sit or lie flat when transported.

The Silver Cross Product Range

Silver Cross’ range of wheeled transport systems for children is split into categories:

Buggies – These are lightweight and modern systems designed to appeal with the modern market with its choice of colours, fabrics and accessories

Prams – Halfway houses that look like a cross between a pushchair and pram. Silver Cross’ prams have convertible seats that shift from pushchair to pram body.

Heritage (Luxury Prams) – This is a collection of prams reminiscent of traditional baby carriers. Children of royalty were transported in these prams.

No matter what kind of system you need, Silver Cross can help.